Typeclash — the title as kinetic typography

On screen

What Typeclash shows

Typeclash takes the words of your title and your artist, in giant capitals across three contrasting typefaces, and makes them the visual. A huge word lands on the beat with a shockwave; the same word stacks into lines scrolling in opposite directions; it stretches and compresses on every kick, repeats into depth, falls letter by letter, leaves trails, spins as a ring around the centre.

One figure per bar, never the same twice in a row; a word or a state per beat; a typeface and a palette per phrase. During the build the words rush by on every eighth note, shrinking, and on the drop the longest word of the title slams full screen. The full title reads at the start of every scene. For house, EDM, hip-hop, pop and techno.